HomeBuying guide — how to choose the right packaging?

Buying guide — how to choose the right packaging?

Which cold chain packaging you need depends on four things: how cold your product must stay, how long it is in transit, under which conditions it travels, and how large the shipment is. With those four answers, you choose the right combination of box, insulation, and coolant in a few minutes. This guide walks you through step by step — including ready-made example combinations per sector.

Cooled Solutions has been a Dutch producer of cold chain packaging since 1972. We think along with you instead of just selling products: the packaging must be right — not too light, and not unnecessarily expensive.

1972
Dutch producer since
400+
cold chain packaging in stock
500+
business customers in Europe
GDP + IATA
compliant for pharma & air freight
In short: the 4 questions
  1. Which temperature? Frozen, chilled (2–8 °C), cool, or protected from heat.
  2. How long in transit? From a few hours to several days.
  3. Under which conditions? Summer or winter, small package or pallet.
  4. Which material fits? EPS, EPP, honeycomb or thermal pallet cover — plus the right coolant.

Step 1 — Determine your temperature zone

First determine within which temperature limits your product must remain. This determines both the coolant and the amount of insulation you need.

Zone Temperature Typical products Appropriate coolant
Frozen below -18 °C ice, frozen meat and fish, deep-frozen pharma dry ice or large ice packs (on advice)
Chilled 2–8 °C meat, fish, dairy, meals, medicines, vaccines gel packs / ice packs or PCM +5 °C
Cool 8–15 °C chocolate, plants, cosmetics, wine single gel packs or PCM, especially good insulation
Protected (CRT) 15–25 °C products that must not get warm, room-controlled pharma insulation + PCM at room temperature

Unsure between two zones? Choose the strictest (coldest) requirement — that way you’re always safe.

Step 2 — Estimate your transit time

The time between shipping and arrival determines how much cooling and insulation is needed. Always calculate with the longest realistic delivery time, including possible delays or a weekend in between.

Transit time Recommended setup Example
Up to 24 hours Good cooling box (EPS or honeycomb) + coolant EPS box + 2–3 gel packs
24–48 hours Extra insulation (thick wall or thermal box) + more coolant Thermal box 4-layer + ice packs or PCM
48–72 hours Maximum insulation + PCM or ample cooling Thermal box 6-layer or EPP + PCM packs + data logger
72+ hours Custom solution — have the performance validated Combination on advice, with temperature validation

Step 3 — Consider environment and size

Season and outdoor temperature

A shipment standing for hours on a warm loading dock in summer needs more cooling than the same shipment in winter. At high outdoor temperatures or unknown waiting times, increase the number of gel packs and choose thicker insulation.

Shipment size

The larger and heavier your product, the more thermal mass — which works to your advantage, but large boxes also lose more heat through their walls. For small packages, a thin wall is often sufficient; for pallets and large loads, choose thermal pallet covers, insulation film, or container liners.

Step 4 — Choose the right insulation material

The box or cover determines how well the cold stays inside. Each material has its own strengths:

Material Insulation Weight Sustainability Best for
EPS (styrofoam / tempex) Very good Light Recyclable Fish, meat, food, and pharma — most shipments
EPP Excellent Light and strong Reusable Return logistics and high-quality pharma
Honeycomb cardboard Good Light Fully paper-recyclable E-commerce and sustainable shipments
Thermal pallet covers & film Good (reflective) Very light Reusable Pallets, air freight, and large loads
EPS boxes

The workhorses. Thin wall for lightly cooled transport, thick wall for long or severe cooling, with or without drainage holes (for fish and ice).

Thermal boxes

Ready-made insulated boxes. 4-layer for medium transit, 6-layer for the heaviest cooling and freezing requirements.

EPP & Honeycomb

EPP for reusable, robust solutions. Honeycomb for a plastic-free, neat appearance that can be fully recycled with paper waste.

Thermal pallet covers & insulation

For pallets, air freight, and sea containers: thermal pallet covers, insulation film, insulated liners, and container liners.

Step 5 — Choose the right coolant

The coolant does the actual work: it keeps the contents cold. The choice follows directly from your temperature zone.

Coolant Works around Best for Note
Gelpacks / ice packs 0 °C chilled shipments (2–8 °C) fully pre-frozen
Ice Pack Sheets 0 °C flat cooling, meal boxes, e-commerce flexible, easy to place
Reusable gel packs 0 °C return systems, frequent shipments intake/return logistics needed
PCM-packs adjustable (e.g. +5, +21 or -20 °C) pharma and long transit — stable temperature pre-condition at the correct temperature
Dry ice -78 °C deep freeze and very long transit safety, ventilation and air freight regulations (on advice)
How much cooling do I need?

Rule of thumb: more coolant for longer transit time, higher outside temperature and a lighter box. For a chilled shipment up to 24 hours in a well-insulated box, 2 to 3 gelpacks are often sufficient; for 48–72 hours or in summer, scale this up or switch to PCM. The exact amount depends on your product — preferably validate a new setup once with a datalogger. Shipping fish, meat or moist products? Then add an absorption mat against leakage.

View the full range of coolants, ice packs and PCM-packs.

Quick selection by sector

Do you know which sector you are in? Then go directly to the right selection:

Food & fresh retail

Meat, fish, dairy and meals. Mostly EPS + gelpacks, often with absorption mat.

View selection →
Pharma & medical

GDP-compliant solutions with PCM and datalogger for 2–8 °C and room-controlled transport.

View selection →
AGF & flowers

Cooling with protection against pressure loss and moisture damage for vegetables, fruit and cut flowers.

View selection →
Air freight & cargo

IATA-compliant thermal pallet covers and insulation for pallets and long international transit.

View selection →
E-commerce & fulfilment

Quick-pack, neat and scalable solutions — honeycomb or EPS with ice pack sheets.

View selection →

Example combinations

For inspiration — proven combinations our customers use daily. Adjust them to your transit time and season.

Online butcher · meat · < 24 h

EPS box with thick wall + 2–3 gelpacks + absorption mat against leakage.

Meal box · e-commerce · 24 h

Honeycomb or EPS thin wall + ice pack sheets. Neat, fully recyclable appearance.

Fresh fish · chilled · < 24 h

EPS box with leak holes + ample ice packs, so meltwater can drain away.

Pharma 2–8 °C · 48 h · EU

Thermal box 6-layer of EPP + PCM +5 °C + datalogger. GDP-compliant.

Deep freeze · ice or meat · 24–48 h

EPS with thick walls + ample ice packs, or dry ice on advice from our specialists.

Air freight · pallet · international

Thermal cover over the pallet + insulation film. IATA-compliant for long transit.

Checklist before you order

  • Temperature zone determined (deep freeze / chilled / cool / protected)
  • Longest realistic transit time estimated, including delays
  • Season and waiting times considered
  • Insulation material and box size chosen
  • Sufficient coolant, pre-conditioned
  • When in doubt: validate the setup once with a data logger
Not sure which setup fits?

Our advisors will help you choose the right combination and, if desired, send samples or a trial setup. Advice is free and without obligation.

Request advice or a quoteor call +31 (0) 255 234 200
Available on weekdays from 8:30 to 17:00

For large batches and regular customers

As a Dutch manufacturer, we supply not only individual packages but also structural solutions for companies shipping on a larger scale:

Tiered and contract pricing

Competitive bulk prices from larger orders, and annual contracts with fixed rates for regular customers.

Own production & customization

Production in the Netherlands and custom sizes on order, with short lines and delivery times of 2–4 weeks.

Private label

Your own branding on the box, or delivered completely neutral — ideal for distributors.

Delivery at your pace

On pallets, on call, within agreed windows — and if desired, directly to your end customers.

On request, we provide product specifications and datasheets, material certifications (FSC, food-contact, REACH), validation reports for temperature performance, and CO₂ impact calculations. Learn more about the options for suppliers and distributors or request a quote directly.

Want to know more? Check out the frequently asked questions or the glossary with explanations of commonly used terms.

Vragen of advies nodig?

Onze adviseurs helpen u graag verder met praktisch advies.

Ready to look further?

View our products or contact our advisors directly for advice tailored to your situation.

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